Lacoste Parfums Limited Edition Promotional Teddy Bear with Original Tag

Some promotional gifts disappear almost as soon as the campaign does. This one survived — tag and all.

This Lacoste Parfums teddy bear wasn’t originally sold as a conventional soft toy. The attached Lacoste promotional tag explains that it was given to customers purchasing 50ml or more from the Lacoste fragrance collection.

The golden-brown plush bear wears a deep green sleeveless top embroidered with the Lacoste crocodile and LACOSTE PARFUMS, while LIMITED EDITION is embroidered around one paw.

Best of all, the original promotional swing tag is still attached. Besides confirming the bear’s Lacoste provenance, it preserves the story of exactly how customers originally got one.

The bear remains in very good overall condition, with age-related wear primarily affecting the original card tag.

An unusual survivor from Lacoste’s fragrance marketing history — and a particularly nice crossover between designer memorabilia, fragrance collecting and promotional advertising.